Social networking giant Facebook has received much criticism over the past few years due to its decline of organic reach, affecting both companies and users. Unfortunately, things aren’t getting better - a recent study in March 2015 by Locowise revealed that a measly 2.6% of Facebook Page posts are seen organically by their fans.
Obviously Facebook’s organic reach decline can be partially attributed to the rise of its advertising platform, but it’s also the result of under-the-hood algorithm tweaks, many of which have gone unnoticed by the public until years later. For example, during one week in early 2012, the company intentionally injected a mix of positive and negative posts into more than 689,000 users’ news feeds to measure their emotional responses - all in the name of science. Are other social networks performing studies