What is lifecycle marketing? It’s a 360-degree relationship-building process that turns leads into customers, and customers into advocates - in the end allowing your customers to do the marketing for you.
Lead generation is the first step to lifecycle marketing. Nowadays, there are many ways to generate a lead such as email marketing campaigns, social media advertising campaigns, street marketing and events, or even content marketing like promoting blog content. The most important part of the lead generation step is determining what method will work best for your business, based on your target audience.
The second step to lifecycle marketing is lead nurturing, where you manage a personalized relationship with your lead often with the help of a CRM (Customer Relationship Management software). During this process, it’s important to know your company and its products well, so that