The average journalist receives hundreds of pitches every day, all the while facing constant deadlines. Safe to say, the odds of getting through to a writer aren’t generally in your favor. Most of them are just too darn busy, but there are a few things you can do to increase the likelihood of getting their attention. Below are nine best practices to add to your pitching repertoire:
Come up with something actually interesting
First and foremost, your story should be both interesting and relevant to the reporter or publication you’re pitching. Good stories include brand-new product announcements, big-name business wins with customers who are willing to go on record, funding acquisitions and new industry data and insights.
Things you typically shouldn’t pitch are incremental product updates, new hires and offices, your app that’s essentially a clone