As part of my day job for the past 3 years, I've been pitching reporters and editors at small mommy-blogs and even top-tier outlets such as Wired. During this time, I've learned a lot about what works and what doesn't - from downright ugly and spam-tastic form-filled emails, to short and sweet messages.
Without further ado, here are a few pitch-writing tips that I think are helpful to entry and intermediate-level PR professionals:
KISS (Keep it Short and Simple)
No editor wants to read through mountains of paragraphs to get at whatever product or news you're trying to promote. The KISS Principle really applies here in terms of writing; keep your pitch to the bare essentials with no more than 150 words. It's totally fine to start drafting your pitch however long you like - in fact, I find that