A beginner’s guide to building media lists
The journalism industry is constantly changing. People switch jobs to other publications, decide to leave the industry altogether, or worse (and seen more frequently these days), publications fold into the abyss.
This makes it very difficult for public relations folk like us to keep our media lists up to date, and in my 5+ years of experience working in the industry, PR database services still aren’t reliable enough to use as a primary research tool.
So we’re often-times still left with doing the dirty work - lots of manual research to keep lists relevant and to avoid bounced emails. Below are a few tips you can follow to keep your current media lists up to date or build completely new ones.
Old media list? Start with a clean slate