Small businesses and PR firms often don't have the luxury of hiring a dedicated social media manager or PR publicist, so many of their employees have become a jack of all trades in regards to marketing - handling everything from strategy, to research, outreach and social media management.
The majority of my professional marketing experience has been working with these types of businesses. Thankfully, there are tons of resources available at your disposal to make your life easier in this position.
Below, I've outlined how to manage a PR/blogger outreach camapign from start to finish, assuming that you've already finished up general pre-campaign creative strategy and pitch creation.
Outlet Discovery and List Building
Let's say you've already got your target verticals determined for outreach - the first step is to start building a list by researching outlets who