Getting online media coverage is a key factor for achieving success with your business or startup. It helps spread the word about your business, thus increasing online visibility and boosting SEO, effectively gaining customers and increasing traffic to your website. While you may be impatiently eager to tell everyone about your startup, it’s important to prepare your pitch with the correct elements that interest and incenticize a blogger to post and spread the word. Below are three essential tips to create an effective e-mail pitch for blogger outreach.
Within the last few months, Facebook has been making several changes to its interface by polishing its look and adding features, including a completely new redesign. Facebook’s mobile app and web versions have also been put under the knife for some nice improvements, with some of the most recent additions being emoticons, floating “Chat Heads”, and an improved news feed.
These new features have been slowly rolling out to Facebook users within the last few weeks, and are now available by updating to the latest iteration of the Facebook mobile app, version 6.0.2. When you first open the app, you’ll notice right away a cleaner UI, and a new way to filter your news feed – a feature that is already being implemented on the new desktop version of Facebook. Users can filter their news feed by photos, groups, close friends, lists, and more. Overall it’s a great feature to help unclutter your news feed and get specific content that you want to see.
Another nice addition to the new Facebook app is one that the company has been aggressively marketing, as a part of its newly released Facebook phone, the HTC First. The feature is a carry-over from the phone’s interface called Facebook Home, and allows users to message friends and contacts within the app via floating bubbles or “Chat Heads”. This puts content/news front and center without having to access a separate menu for messages, as the Chat Heads are overlaid throughout the app and can be moved around with a simple flick of the finger. It works very smoothly, feeling right at home with a smartphone and especially iOS. Unfortunately the Chat Heads only work within the Facebook App if you don’t have an HTC First or Facebook Home, but the jailbreaking community is currently working on a modification that will bring them throughout your whole iOS device.
Lastly, Facebook has slowly been rolling out a feature reminiscent of the old days of Myspace, where users can update their status with an emoticon – such as “Feeling Anxious”. There’s a nice selection of emotions to choose from, ranging anywhere from “Feeling Fresh” to “Feeling Sick”, which can be customized with different smiley faces or words. Another great feature of the improved status update is the ability to post what you’re watching, reading, eating, drinking, or listening to, such as “Listening to M83″ where it will tag the Facebook page of the subject that is being mentioned – a great way to market a business via status updates.
All three of these features are a huge improvement for Facebook, and it’s obvious that the company is really stepping up their game for 2013, following a poorly executed IPO and slow year. Check it out by downloading the app for free, and let me know what you think. What’s your favorite feature?
Trying out a new 30 second series of videos – called “30:seconds”. Hopefully this will give me some good practice to refine my video shooting and editing.
Last week, Facebook unveiled its new redesign to the public, in an effort to streamline and simplify its look for the new year. Simply put, the new look is beautiful and a nice step forward to the popular, content-focused endless vertical scrolling style that we see in many other social networks like Instagram and Pinterest.
Social networks are such an integral part to growing a business – serving as an outlet to establish and amplify online brand presence, while allowing businesses to provide support and content to its fans. Unfortunately, social media management can be a daunting task – as discovering/curating new content is time consuming, along with providing support to customers in a timely manner.
Back in November, Instagram started making changes to its almost non-existent browser version, by adding profiles. This was probably due to Facebook’s recent acquisition of the exploding social network, in an effort to streamline its services. The new web based profiles are beautifully designed, with some styling and layout queues drawn from Facebook’s Timeline.
One thing missing from the web based experience though, was an Instagram feed much like one from the mobile app. Good news is that yesterday, Instagram finally took light of the much needed feature and introduced a web feed. Bad news is that it needs a lot of work.
Last week, Facebook announced Graph Search, which is an upcoming and revamped proprietary search engine for the leading social network. Gone are the days of playing the Facebook game: Going through pages upon pages of friends and their acquaintances just to find a photo you’re looking for, or that restaurant a friend told you to try out but couldn’t remember the name. With Graph Search, you’ll be able to conduct a very complex search, using an almost infinite amount of strings and variables. The search applies to photos, restaurants, company pages, friends, and more as Facebook plans on adding Instagram features and others in the future. One of the most powerful features of Graph Search is the inclusion of Bing, so that anyone can search the whole web and not just Facebook.
CES, also known as the Consumer Electronics Show, is the best time of year for new apps, gadgets and technology. CES has been the main hub for unveiling notable products in the past like the VCR, HDTV, Xbox, Tablets, and more. This year, over 3,000 products were showcased during January 8-11th in Las Vegas, Nevada.
One cool product from CES is PaperTab, an almost paper thin electronic tablet. While the PaperTab is only a prototype, it showcases the amazing technology we have available to create such a thin electronic device, that in the future may be a solution to a paper-free world. It’s surprisingly powered by an Intel i5 processor, and lets users email, word process, and view photos using hand gestures, touch input, and bending. Check out the video below for a demonstration on the PaperTab.
Managing Social Media accounts can be a time consuming and daunting task if you’re just starting out, whether it’s for your own business or a client’s. There are three main components to managing a Social Media account: Growth, Engagement, and Content. In this article, I’ll explain how you can create an easier workflow for the Content aspect of Social Media. You can check out one of my past articles for tips on Twitter growth, here.
Discovery is the first and most important task to properly managing the Content aspect of a Twitter or Facebook page. Without any third-party content, chances are that your company’s page will be flooded with self-promotion that doesn’t interest your audience. The general rule for content is that a Facebook or Twitter page should be 25% first-party content or promotion, and 75% third-party/external content.
Even though dogs can’t communicate on a human level, they still share and experience the same great memories with their owners – which creates a special bond. They’re here for us during the worst times of sorrow and hardship by snuggling up with us and providing a sense of relief, making them completely selfless beings full of compassion.
Unfortunately like all things in this world, their lives eventually come to an end. In one of the hardest things I’ve had to do, I had to put my dog down last month.